The dataset was generated using a qualitative research design based on semi-structured interviews. The study adopted an interpretivist approach and analysed how social media and digital transformation influence Algerian students’ international study choices.

The study population consisted of Algerian students who were either studying abroad or preparing to study abroad. Participants were selected using purposive sampling to ensure that all participants had direct experience of using social media and digital information sources when considering international study opportunities.

Data were collected through ten semi-structured interviews. Nine interviews were transcribed, while one interview was documented through detailed notes at the participant's request. Interviews were conducted online and face-to-face and explored participants’ use of social media, information-seeking behaviour, destination preferences, trust in online information, online communities, and study-abroad decision making experiences.