579 13 2924 2 10504 document 2924 Anonymised_Interview_Transcripts.zip application/zip 12a73a771279338c9b5354287d1afc0b MD5 212858 2026-08-25 17:44:44 https://bordar.bournemouth.ac.uk/579/1/Anonymised_Interview_Transcripts.zip 579 1 1 application/zip text en public cc_by_nd_4

Anonymised_Interview_Transcripts.zip

data archive 12345 disk0/00/00/05/79 2026-09-23 15:26:26 2026-09-23 15:26:36 2026-09-23 15:26:26 data_collection show Mousawi Zahra Sadat s5728069@bournemouth.ac.uk Mousawi Zahra zmousawi@bournemouth.ac.uk unpub fac_bl redesigned fashion, upcycling, circular fashion, sustainable fashion, consumer perceptions, consumer engagement, UK consumers, qualitative interviews, willingness to pay This dataset contains anonymised transcripts from ten semi-structured interviews with UK-based consumers aged 22–34. The interviews explored participants’ perceptions, experiences and engagement with redesigned and upcycled fashion items, including views on aesthetics, quality, sustainability, trust, social influences and circular fashion practices. The data were collected as part of a Master by Research study at Bournemouth University and were used for reflexive thematic analysis. 2026-08-25 completed Bournemouth University 10.18746/bmth.data.00000579 Qualitative interview data bordar@bournemouth.ac.uk PGR Mousawi Zahra zmousawi@bournemouth.ac.uk The data were collected through semi-structured interviews with UK-based fashion consumers. Purposive sampling was used to recruit participants aged 18–34 who lived in UK urban areas and had experience of purchasing fashion items. Participants were recruited through online posts in relevant public Facebook groups and through flyers distributed in public locations such as charity shops, second-hand clothing stores and mainstream clothing retailers. The final sample consisted of ten participants aged 22–34. Interviews were conducted online via Microsoft Teams, lasted approximately 15–30 minutes. 2025-10-24 2025-12-14 2025 2026