This dataset contains anonymised qualitative interview transcripts collected as part of an MRes research project. Ethical approval was obtained from Bournemouth University prior to data collection, and all participants provided informed consent. Participants were informed that their anonymised data may be included in a dataset archived in an appropriate research data repository, such as BORDaR. To protect confidentiality, names, organisations, particular locations and other potentially identifying information have been removed or generalised, and participants are identified only by anonymised participant codes. The deposited dataset does not include signed consent forms or other documents containing personal information.