A 24-item, fully qualitative online survey was launched through JISC on 28th July 2023 and was open for 21 weeks. The survey was able to be completed on a multitude of personal electronic devices, and was shared through social media and online platforms. Inclusion criteria specified women who had been diagnosed with GDM, lived and received care in the UK and whose baby was admitted to NICU at or shortly after birth. Ethical approval was granted by Bournemouth University (ID 51994). Prior to commencing the survey participants were presented with a comprehensive participant information sheet (PIS), which was also available to download. The PIS included details of support groups that participants may find beneficial given the emotive nature of recounting their lived experiences. The data were collected and analysed at regular intervals with the survey closed once saturation had occurred. Saturation was considered the point at which further data would not lead to discovery of more information. To protect anonymity, participant responses (quotes) were recorded and are attributed using a numerical code.