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    <title>BA Leverhulme Food Waste Interview Data</title>
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    <keywords>food waste, households, loss aversion, strategies</keywords>
    <abstract>A set of thirty two (32) interview transcripts from a BA Leverhulme funded project entitled &apos;Surmounting the food waste loss aversion curse: Consumer-led strategies for combating the problem of overstocking&apos;. (Grant Ref: SG162571).</abstract>
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        <given>Juliet</given>
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The majority of respondents were female (87.5%) and all were 18 years and older. All respondents resided within the Dorset/Hampshire area of the UK. Bournemouth University and Market Research Society (MRS) ethical guidelines were adhered to in throughout the research process and all interviews were audio recorded and transcribed verbatim with participant permission.</collection_method>
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