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    <datestamp>2025-06-20 14:07:40</datestamp>
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    <type>data_collection</type>
    <metadata_visibility>show</metadata_visibility>
    <creators>
      <item>
        <name>
          <family>Fiona</family>
          <given>Cownie</given>
        </name>
        <id>fjcownie@bournemouth.ac.uk</id>
      </item>
      <item>
        <name>
          <family>James</family>
          <given>Haft</given>
        </name>
        <id>james.haft@gmail.com</id>
      </item>
      <item>
        <name>
          <family>Van</family>
          <given>Vu</given>
        </name>
        <id>vanvuajc@gmail.com</id>
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      <item>
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          <family>Natalia</family>
          <given>Natalia</given>
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    <title>Students&apos; gratitude and word of mouth within higher education</title>
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      <item>media</item>
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    <keywords>survey ; word-of-mouth; gratitude; feelings-of-gratitude;  expressions-of-gratitude; silent endurance</keywords>
    <abstract>This is a file drawn from online survey comprising respondents from UK and ASEAN HEIs. Data collected 2018. All anonymous. Relates to students&apos; experiences of relational concepts within HE and evidence of word-of-mouth.</abstract>
    <date>2025-06-20</date>
    <date_type>published</date_type>
    <publisher>Bournemouth University</publisher>
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      <name>
        <family>Cownie</family>
        <given>Fiona</given>
      </name>
      <id>fjcownie@bournemouth.ac.uk</id>
    </contact_details>
    <alt_abstract>online survey data generated about students&apos; marketing relationships within higher education</alt_abstract>
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        <title>Gratitude stimulates word-of-mouth more than words of thanks</title>
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        <id>http://dx.doi.org/10.1080/10696679.2022.2078370</id>
        <id_type>DOI</id_type>
        <url>https://www.tandfonline.com/doi/full/10.1080/10696679.2022.2078370</url>
        <status>pub</status>
        <pub>Taylor &amp; Francis</pub>
      </item>
    </related_res_rich>
    <alt_title>Relational concepts in higher education</alt_title>
    <collection_method>Online survey distributed in UK via email and faculty platforms, distributed in Thailand, Indonesia and Vietnam via email.</collection_method>
    <geographic_cover>UK, Vietnam, Thailand, Indonesia</geographic_cover>
    <legal_ethical>Ethical approval 19696</legal_ethical>
    <collection_date>
      <date_from>2018-04</date_from>
      <date_to>2018-06</date_to>
    </collection_date>
    <temporal_cover>
      <date_from>2018-04</date_from>
      <date_to>2018-06</date_to>
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