Response Type
0 = IP Address
1 = Survey Preview
2 = Survey Test
4 = Imported
8 = Spam
9 = Survey Preview Spam
12 = Imported Spam
16 = Offline
17 = Offline Survey Preview
32 = EX
40 = EX Spam
48 = EX Offline

0 = False
1 = True

Consent to Participate: Please indicate that you have read and understood the Participant Information Sheet for this research project and that you consent to take part in this questionnaire before continuing:
1 = I have read and understood the Participant Information Sheet and consent to take part in this questionnaire
2 = I do not consent to take part in this questionnaire

Please indicate your agreement for the Research Team to access and use your recorded responses to this questionnaire before continuing:I give permission for members of the Research Team to have access to my anonymised responses. I understand that my anonymised responses may be reproduced in reports, academic publications and presentations but I will not be identified or identifiable. I also understand that my data may be included in an anonymised form within a dataset to be archived at BU’s Online Research Data Repository.
1 = Agree
2 = Disagree

Are you between 18-74 years of age?
1 = Yes
5 = No

Are you currently living in the United Kingdom?
1 = Yes
2 = No

How long ago did you start using skincare products?
1 = Less than 6 months
2 = 6 months to 1 year
3 = 2 to 5 years
4 = 6 to 10 years
5 = More than 10 years
6 = Never

How often do you search for skincare products online?
1 = Daily
2 = 2-3 times a week
3 = Once a week
4 = Once a fortnight
5 = Once every 2-3 months
6 = Once every 4-5 months
7 = Once every 6 months or less
8 = Once a month

Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice Ingredients (e.g. natural/organic, hypoallergenic, etc.)
1 = Ingredients (e.g. natural/organic, hypoallergenic, etc.)

Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice Product prices
1 = Product prices

Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice Products suitable for my skin type
1 = Products suitable for my skin type

Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice How to apply or use the products
1 = How to apply or use the products

Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice Who manufactures the product and their values
1 = Who manufactures the product and their values

Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice Not tested on animals or cruelty-free products
1 = Not tested on animals or cruelty-free products

Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice Promotions and offers
1 = Promotions and offers

Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice Product reviews
1 = Product reviews

Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice Other (please write in)
1 = Other (please write in)

How familiar do you consider yourself to be about skincare products? - Not at all familiar:Very familiar
1 = 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7

How confident are you to communicate about skincare products to other people online and offline? - Online
1 = Not at all confident
2 = Somewhat unconfident
3 = Neutral
4 = Somewhat confident
5 = Very confident
6 = Unconfident
7 = Confident

How often do you recommend skincare products to other people online and offline? - Online
1 = Never
2 = Rarely
3 = Occasionally
4 = Often
5 = Most times
6 = Sometimes
7 = Every time

How often do you leave reviews/ratings/feedback about skincare products online?
1 = Daily
2 = 2-3 times a week
3 = Once a week
4 = Once a fortnight
5 = Once every 2-3 months
6 = Once every 4-5 months
7 = Once every 6-11 months
8 = Once a year or less
9 = Never
10 = Once a month

I am likely to share feedback or reviews online about skincare products when... (Please tick all that apply). - Selected Choice I have a negative experience with a product
1 = I have a negative experience with a product

I am likely to share feedback or reviews online about skincare products when... (Please tick all that apply). - Selected Choice I have a positive experience with a product
1 = I have a positive experience with a product

I am likely to share feedback or reviews online about skincare products when... (Please tick all that apply). - Selected Choice I have learnt that the product is harmful to other people
1 = I have learnt that the product is harmful to other people

I am likely to share feedback or reviews online about skincare products when... (Please tick all that apply). - Selected Choice I receive benefits or rewards (e.g. discount codes, samples, free product)
1 = I receive benefits or rewards (e.g. discount codes, samples, free product)

I am likely to share feedback or reviews online about skincare products when... (Please tick all that apply). - Selected Choice I have some spare time
1 = I have some spare time

On which of the following platforms do the skincare groups or communities you belong to exist? (Please tick all that apply to you). - Selected Choice Facebook
1 = Facebook

On which of the following platforms do the skincare groups or communities you belong to exist? (Please tick all that apply to you). - Selected Choice Instagram
1 = Instagram

On which of the following platforms do the skincare groups or communities you belong to exist? (Please tick all that apply to you). - Selected Choice Pinterest
1 = Pinterest

On which of the following platforms do the skincare groups or communities you belong to exist? (Please tick all that apply to you). - Selected Choice TikTok
1 = TikTok

On which of the following platforms do the skincare groups or communities you belong to exist? (Please tick all that apply to you). - Selected Choice Twitter
1 = Twitter

On which of the following platforms do the skincare groups or communities you belong to exist? (Please tick all that apply to you). - Selected Choice Youtube
1 = Youtube

If you are reading this question, please select 3 as the answer
1 = 3
2 = 6
3 = 9

How often do you undertake the following activities online with regards to skincare? - Read content
1 = Never
2 = Once every 4-5 months
3 = Once a month
4 = Once a fortnight
5 = Once a week
6 = Daily
7 = Once every 2-3 months
8 = Once every 6 months or less

How often do you use the following online platforms to look or search for skincare products? - Facebook
1 = Never
2 = Rarely
3 = Occasionally
4 = Sometimes
5 = Often
6 = Most times
7 = Every time

How often do you undertake the following activities after searching for skincare products online: - Reacting to a post (like/love/angry/etc.)
1 = Never
2 = Once every 4-5 months
3 = Once every 2-3 months
4 = Once a month
5 = Once a fortnight
6 = Once a week
7 = Daily
8 = Once every 6 months or less

Please indicate how much you agree with the following statements.I do not post / create content online about skincare products because... - Just reading/browsing is enough
1 = Mostly disagree
2 = Somewhat disagree
3 = Neither agree nor disagree
4 = Somewhat agree
5 = Mostly agree
6 = Completely disagree
7 = Completely agree

I do not post or create content online about skincare because... - There is no requirement to engage
1 = Neither agree nor disagree
2 = Somewhat agree
3 = Mostly agree
4 = Somewhat disagree
5 = Mostly disagree
6 = Completely agree
7 = Completely disagree

Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). A good product
1 = A good product

Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Ambassador/ influencer programme and partnerships
1 = Ambassador/ influencer programme and partnerships

Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Animal cruelty free or vegan products
1 = Animal cruelty free or vegan products

Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Diversity in products for different skin types
1 = Diversity in products for different skin types

Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). New products and updates
1 = New products and updates

Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Samples, discounts, or gifts
1 = Samples, discounts, or gifts

Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). More inclusivity and interactions
1 = More inclusivity and interactions

Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Emails and newsletters
1 = Emails and newsletters

Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Requests to engage
1 = Requests to engage

Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Smaller skincare groups or communities
1 = Smaller skincare groups or communities

Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Straight-forward, quick posts
1 = Straight-forward, quick posts

Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). More product reviews
1 = More product reviews

Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Educational posts and how-to's
1 = Educational posts and how-to's

Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Rewards and loyalty schemes
1 = Rewards and loyalty schemes

I see myself as someone who... - ... is reserved
1 = Completely disagree
2 = Mostly disagree
3 = Neither agree nor disagree
4 = Somewhat agree
5 = Mostly agree
6 = Somewhat disagree
7 = Completely agree

Please indicate the age group you fall within.
1 = 18-25 years old
2 = 26-40 years old
3 = 41-55 years old
4 = 56-74 years old

Do you / are you (please tick all that apply)...
1 = Work in the skincare sector
2 = Associated with any skincare brand
3 = Associated with any skincare companies
4 = A brand ambassador
5 = A social media influencer
6 = None of the above

Please indicate your gender. - Selected Choice
1 = Male
2 = Female
3 = Non-binary / third gender
4 = Other (please write in)

Which of the following best describes your current employment status? - Selected Choice
1 = Employed full-time
2 = Employed part-time
3 = Self-employed
4 = Part-time student
5 = Full-time student
6 = Retired
7 = Other (please write in)

Please indicate which of the following best describes your annual individual income before tax. - Selected Choice
1 = £0-£9,999
2 = £10,000 to £19,999
3 = £20,000 to £29,999
4 = £30,000 and £39,999
5 = £40,000 to £49,999
6 = £50,000 to £59,999
7 = £60,000 and over
8 = Other (please write in)