Start Date
End Date
Response Type
Progress
Duration (in seconds)
Finished
Recorded Date
Response ID
Recipient Last Name
Recipient First Name
Recipient Email
External Data Reference
Distribution Channel
User Language
Consent to Participate: Please indicate that you have read and understood the Participant Information Sheet for this research project and that you consent to take part in this questionnaire before continuing:
Please indicate your agreement for the Research Team to access and use your recorded responses to this questionnaire before continuing:I give permission for members of the Research Team to have access to my anonymised responses. I understand that my anonymised responses may be reproduced in reports, academic publications and presentations but I will not be identified or identifiable. I also understand that my data may be included in an anonymised form within a dataset to be archived at BU’s Online Research Data Repository.
Are you between 18-74 years of age?
Are you currently living in the United Kingdom?
Do you look at or browse for skincare products online?
How long ago did you start using skincare products?
How long ago did you start searching for skincare products online?
How often do you search for skincare products online?
Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice Ingredients (e.g. natural/organic, hypoallergenic, etc.)
Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice Product prices
Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice Products suitable for my skin type
Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice How to apply or use the products
Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice Who manufactures the product and their values
Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice Not tested on animals or cruelty-free products
Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice Promotions and offers
Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice Product reviews
Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Selected Choice Other (please write in)
Which of the following skincare product area(s) do you search for online? (Please tick all that apply to you). - Other (please write in) - Text
How familiar do you consider yourself to be about skincare products? - Not at all familiar:Very familiar
How confident are you to communicate about skincare products to other people online and offline? - Online
How confident are you to communicate about skincare products to other people online and offline? - Offline
How often do you recommend skincare products to other people online and offline? - Online
How often do you recommend skincare products to other people online and offline? - Offline
How often do you leave reviews/ratings/feedback about skincare products online?
I am likely to share feedback or reviews online about skincare products when... (Please tick all that apply). - Selected Choice I have a negative experience with a product
I am likely to share feedback or reviews online about skincare products when... (Please tick all that apply). - Selected Choice I have a positive experience with a product
I am likely to share feedback or reviews online about skincare products when... (Please tick all that apply). - Selected Choice I have learnt that the product is harmful to other people
I am likely to share feedback or reviews online about skincare products when... (Please tick all that apply). - Selected Choice I receive benefits or rewards (e.g. discount codes, samples, free product)
I am likely to share feedback or reviews online about skincare products when... (Please tick all that apply). - Selected Choice I have some spare time
I am likely to share feedback or reviews online about skincare products when... (Please tick all that apply). - Selected Choice Other (please write in)
I am likely to share feedback or reviews online about skincare products when... (Please tick all that apply). - Other (please write in) - Text
How often do you visit the following platforms, in general, regardless of the purposes? - Facebook
How often do you visit the following platforms, in general, regardless of the purposes? - Instagram
How often do you visit the following platforms, in general, regardless of the purposes? - Pinterest
How often do you visit the following platforms, in general, regardless of the purposes? - TikTok
How often do you visit the following platforms, in general, regardless of the purposes? - Twitter
How often do you visit the following platforms, in general, regardless of the purposes? - Youtube
How often do you visit the following platforms, in general, regardless of the purposes? - Other (please write in)
How often do you visit the following platforms, in general, regardless of the purposes? - Other (please write in) - Text
Are you part of any skincare groups or communities online?
On which of the following platforms do the skincare groups or communities you belong to exist? (Please tick all that apply to you). - Selected Choice Facebook
On which of the following platforms do the skincare groups or communities you belong to exist? (Please tick all that apply to you). - Selected Choice Instagram
On which of the following platforms do the skincare groups or communities you belong to exist? (Please tick all that apply to you). - Selected Choice Pinterest
On which of the following platforms do the skincare groups or communities you belong to exist? (Please tick all that apply to you). - Selected Choice TikTok
On which of the following platforms do the skincare groups or communities you belong to exist? (Please tick all that apply to you). - Selected Choice Twitter
On which of the following platforms do the skincare groups or communities you belong to exist? (Please tick all that apply to you). - Selected Choice Youtube
On which of the following platforms do the skincare groups or communities you belong to exist? (Please tick all that apply to you). - Selected Choice Other (please write in)
On which of the following platforms do the skincare groups or communities you belong to exist? (Please tick all that apply to you). - Other (please write in) - Text
If you are reading this question, please select 3 as the answer
How often do you undertake the following activities online with regards to skincare? - Read content
How often do you undertake the following activities online with regards to skincare? - Browse through or observe content
How often do you undertake the following activities online with regards to skincare? - Search for content
How often do you undertake the following activities online with regards to skincare? - Visit sites
How often do you undertake the following activities online with regards to skincare? - Edit and organise posts
How often do you undertake the following activities online with regards to skincare? - Post or upload content
How often do you undertake the following activities online with regards to skincare? - Learn/study content
How often do you undertake the following activities online with regards to skincare? - Share content
How often do you undertake the following activities online with regards to skincare? - Listen to content
How often do you undertake the following activities online with regards to skincare? - Motivate and encourage others to post or engage
How often do you undertake the following activities online with regards to skincare? - Subscribing or signing up to content
How often do you use the following online platforms to look or search for skincare products? - Facebook
How often do you use the following online platforms to look or search for skincare products? - Instagram
How often do you use the following online platforms to look or search for skincare products? - Pinterest
How often do you use the following online platforms to look or search for skincare products? - Search engines (Google, Yahoo, etc.)
How often do you use the following online platforms to look or search for skincare products? - TikTok
How often do you use the following online platforms to look or search for skincare products? - Twitter
How often do you use the following online platforms to look or search for skincare products? - YouTube
How often do you use the following online platforms to look or search for skincare products? - Other (please write in)
How often do you use the following online platforms to look or search for skincare products? - Other (please write in) - Text
How often do you undertake the following activities after searching for skincare products online: - Reacting to a post (like/love/angry/etc.)
How often do you undertake the following activities after searching for skincare products online: - Clicking on the 'share' button
How often do you undertake the following activities after searching for skincare products online: - Commenting on a post
How often do you undertake the following activities after searching for skincare products online: - Clicking 'save' or 'favourite'
How often do you undertake the following activities after searching for skincare products online: - Re-tweeting or quoting the post
How often do you undertake the following activities after searching for skincare products online: - Uploading or creating a post
How often do you undertake the following activities after searching for skincare products online: - Edit or change a post
How often do you undertake the following activities after searching for skincare products online: - Observe posts and content
How often do you undertake the following activities after searching for skincare products online: - Learn or study content
After searching for skincare products online, how often do you engage in the following offline activities? - I go to the shop and check out the skincare product(s)
After searching for skincare products online, how often do you engage in the following offline activities? - I go to the shop and ask for samples of the skincare product(s) to try out
After searching for skincare products online, how often do you engage in the following offline activities? - I tell/recommend the skincare product to other people
After searching for skincare products online, how often do you engage in the following offline activities? - I attend skincare events/conventions
After searching for skincare products online, how often do you engage in the following offline activities? - I ask for recommendations from store staff about the skincare product(s)
After searching for skincare products online, how often do you engage in the following offline activities? - I purchase the product
After searching for skincare products online, how often do you engage in the following offline activities? - I read about the product (magazines, newspapers, etc.)
After searching for skincare products online, how often do you engage in the following offline activities? - I watch television shows on skincare / skincare products
After searching for skincare products online, how often do you engage in the following offline activities? - I browse for skincare products in-store
After searching for skincare products online, how often do you engage in the following offline activities? - Other (please write in)
After searching for skincare products online, how often do you engage in the following offline activities? - Other (please write in) - Text
Please indicate how much you agree with the following statements.I do not post / create content online about skincare products because... - Just reading/browsing is enough
Please indicate how much you agree with the following statements.I do not post / create content online about skincare products because... - I want to remain anonymous
Please indicate how much you agree with the following statements.I do not post / create content online about skincare products because... - I am shy about posting
Please indicate how much you agree with the following statements.I do not post / create content online about skincare products because... - Others respond the way I would
Please indicate how much you agree with the following statements.I do not post / create content online about skincare products because... - I had no intention to post from the outset
Please indicate how much you agree with the following statements.I do not post / create content online about skincare products because... - I do not want to make a commitment to post
Please indicate how much you agree with the following statements.I do not post / create content online about skincare products because... - I have nothing to offer
Please indicate how much you agree with the following statements.I do not post / create content online about skincare products because... - I prefer other communities or groups outside of skincare
Please indicate how much you agree with the following statements.I do not post / create content online about skincare products because... - I do not know how to
Please indicate how much you agree with the following statements.I do not post / create content online about skincare products because... - I am still learning about skincare
Please indicate how much you agree with the following statements.I do not post / create content online about skincare products because... - There is too much content already
I do not post or create content online about skincare because... - There is no requirement to engage
I do not post or create content online about skincare because... - I do not like the group or community
I do not post or create content online about skincare because... - I do not have enough time
I do not post or create content online about skincare because... - It is of no benefit or value to me
I do not post or create content online about skincare because... - I do not want to post the wrong content
I do not post or create content online about skincare because... - I do not have the confidence to engage
I do not post or create content online about skincare because... - I do not know much about skincare
I do not post or create content online about skincare because... - I am afraid I will get judged
I do not post or create content online about skincare because... - It is not my hobby
I do not post or create content online about skincare because... - I engage more in other activities outside of skincare
If you are reading this question, please select 6 as the answer.
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - It is not entertaining
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - It is not fun when I read/browse through posts
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - It stresses me out
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - It gives me negative feelings
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - It is not a point of conversation with other people
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - It does not keep me up to date with the latest news and releases
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - It does not develop my knowledge in the skincare area
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - I am not interested in the products
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - I do not want to gain information
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - I am not interested in reading people’s feedback
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - I do not have enough spare time
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - I do not want to interact with other people
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - I do not belong to a group/community with the same interests as mine
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - I have not made connections with other people on the site
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - I do not want to share my knowledge with others
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - I do not want to influence other people
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - I do not want to support the product
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - It is not of any benefit to me
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - I do not feel a sense of belonging to the community
I do not engage with skincare related post(s) on social networking sites (e.g. likes/reaction, shares, comments, favourite, retweet) because… - I do not think the content is of good value or quality
Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). A good product
Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Ambassador/ influencer programme and partnerships
Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Animal cruelty free or vegan products
Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Diversity in products for different skin types
Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). New products and updates
Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Samples, discounts, or gifts
Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). More inclusivity and interactions
Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Emails and newsletters
Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Requests to engage
Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Smaller skincare groups or communities
Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Straight-forward, quick posts
Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). More product reviews
Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Educational posts and how-to's
Which of the following factors / information would influence you to engage more online with regards to skincare products? (Please tick all that apply to you). Rewards and loyalty schemes
I see myself as someone who... - ... is reserved
I see myself as someone who... - …is generally trusting
I see myself as someone who... - …tends to be lazy
I see myself as someone who... - ...is relaxed and handles stress well
I see myself as someone who... - ...has few artistic interests
I see myself as someone who... - ...is outgoing and sociable
I see myself as someone who... - ...tends to find fault with others
I see myself as someone who... - ...does a thorough job
I see myself as someone who... - ...gets nervous easily
I see myself as someone who... - ...has an active imagination
I see myself as someone who... - ...tends to seek validation from others
I see myself as someone who... - …is sensitive to criticism
I see myself as someone who... - ...ruminates about less than perfect performance
I see myself as someone who... - ...is concerned over any mistakes made
I see myself as someone who... - ...is pressured to achieve excellence to get other people’s approval
I see myself as someone who... - …lacks self-discipline
I see myself as someone who... - ...wants to feel respected
I see myself as someone who... - ...wants to gain greater self-esteem
Please indicate the age group you fall within.
Do you / are you (please tick all that apply)...
Please indicate your gender. - Selected Choice
Please indicate your gender. - Other (please write in) - Text
Which of the following best describes your current employment status? - Selected Choice
Which of the following best describes your current employment status? - Other (please write in) - Text
Please indicate which of the following best describes your annual individual income before tax. - Selected Choice
Please indicate which of the following best describes your annual individual income before tax. - Other (please write in) - Text