The Examination of integrating Voice and Repetition into interactive Digital Marketing Content and Impact of Such Content on Customers' Intention to Adopt Smart Technology

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Patel, Kajal (2024) The Examination of integrating Voice and Repetition into interactive Digital Marketing Content and Impact of Such Content on Customers' Intention to Adopt Smart Technology.

Posttest with control design experimental design data with 1121 participants.

Dataset Details

Dataset Details

Research / Data Type:	Quantitative
Creators:	Creators Email Patel, Kajal kpatel@bournemouth.ac.uk
Groups:	Bournemouth University Business School
Collection period:	From To 12 January 2024 12 January 2024
Temporal Extent:	From To 12 January 2024 12 January 2024
Date:	28 August 2024
Date type:	Publication
Geographic coverage:	United Kingdom
Data collection method:	Survey
Statement on legal, ethical and access issues:	This raw data follows BU's Ethical and Data Collection policy and has no personal identifiers within the dataset.
Funder name(s):	Self funded
Grant reference number(s):	N/A
Keywords:	Experiment, Posttest, Control, Randomization, Voice and Repetition, interactive Digital Marketing Content, Impact, Adoption, Smart Technology.
Status:	Unpublished
Publisher:	Bournemouth University
Copyright holders:	Kajal Patel
Contact email address:	bordar@bournemouth.ac.uk

Record Details

Record Details

DOI:	https://doi.org/10.18746/bmth.data.00000383
Depositing User:	Kajal Patel
Year Deposited:	30 Aug 2024 11:44
Revision:	13
Last Modified:	30 Aug 2024 11:50

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The Examination of i ... mart Technology.xlsx The Examination of i ... mart Technology.xlsx The Examination of i ... mart Technology.xlsx Visible to: Anyone File: The Examination of integrating Voice and Repetition into interactive Digital Marketing Content and Impact of Such Content on Customers' Intention to Adopt Smart Technology.xlsx Content type: Data Metadata Revision: 3 Mime-Type: application/vnd.openxmlformats-officedocument.spreadsheetml.sheet Language: English License: Creative Commons: Attribution-No Derivative Works 4.0 File size: 314kB

Related Resources

The Examination ... mart Technology The Examination ... mart Technology The Examination ... mart Technology Resource Title: The Examination of integrating Voice and Repetition into interactive Digital Marketing Content and Impact of Such Content on Customers' Intention to Adopt Smart Technology Resource Type: Thesis Status: Submitted Publisher: Bournemouth University

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