Creativity is king: an exploration of the role of brand orientation in the collaborative strategies of UK broadcast media organisations

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Goode, Graham (2021) Creativity is king: an exploration of the role of brand orientation in the collaborative strategies of UK broadcast media organisations.

Publicly available documents on instances of collaboration and interviews with senior managers in the UK broadcast media industry.

Dataset Details

Dataset Details

Research / Data Type:	Text
Creators:	Creators Email Goode, Graham i7765505@bournemouth.ac.uk
Groups:	Faculty of Media & Communication
Collection period:	From To 30 March 2017 26 September 2017
Date:	19 March 2021
Date type:	Publication
Data collection method:	Interviews
Statement on legal, ethical and access issues:	References in the transcripts to organisations and job titles have been removed to maintain anonymity.
Keywords:	Brand orientation, collaboration, creativity, market orientation, media brands, media brand management, media industry, shared values, strategic orientation
Status:	Published
Publisher:	Bournemouth University
Contact email address:	bordar@bournemouth.ac.uk

Record Details

Record Details

DOI:	https://doi.org/10.18746/bmth.data.00000152
Depositing User:	Graham Goode
Year Deposited:	19 Apr 2021 11:30
Revision:	19
Last Modified:	19 Apr 2021 11:31

Available Files

Full Archive

Read me.txt Read me.txt Read me.txt Visible to: Anyone File: Read me.txt Content type: Full Archive Metadata Revision: 3 Mime-Type: text/plain Language: English License: Creative Commons: Attribution-No Derivative Works 4.0 File size: 5kB

Research data - reported instances.csv Research data - reported instances.csv Research data - reported instances.csv Visible to: Anyone File: Research data - reported instances.csv Content type: Full Archive Metadata Revision: 3 Mime-Type: text/plain Language: English License: Creative Commons: Attribution-No Derivative Works 4.0 File size: 59kB

Interview transcripts.zip Interview transcripts.zip Interview transcripts.zip Visible to: Anyone File: Interview transcripts.zip Content type: Full Archive Description: Interview transcripts Metadata Revision: 2 Mime-Type: application/zip Language: English License: Creative Commons: Attribution-No Derivative Works 4.0 File size: 322kB

Related Resources

Creativity is k ... organisations. Creativity is k ... organisations. Creativity is k ... organisations. Resource Title: Creativity is king: an exploration of the role of brand orientation in the collaborative strategies of UK broadcast media organisations. Resource Type: Thesis URL: https://eprints.bournemouth.ac.uk/35286/ Status: Published Publisher: Bournemouth University

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